DashBoard
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Region includes: Bosque, Falls, Freestone, Hill, Limestone, and McLennan Counties
Heart of Texas WDA Region - Data & Insights
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6-County Region Population grew by 16,424 over the last 5 years and is projected to grow by 15,957 over the next 5 years.
386,670
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Total Regional Employment grew by 7,068 over the last 5 years and are projected to grow by 11,803 over the next 5 years.
175,321
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Regional average earnings per job are $18.8K below the national average earnings of $82.5K per job.
$64.7K
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Employment, Unemployment, Labor Force, & Jobs Postings
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Unemployment Insurance Claims by Week
Heart of Texas Region
Data Source: Texas Workforce Commission
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Labor Force, Employment, & Unemployment by Region
Area | Area Type | Nov 25 Labor Force | Nov 25 Employment | Nov 25 Unemployment | Nov 25 Rate | Oct 25 Labor Force | Oct 25 Employment | Oct 25 Unemployment | Oct 25 Rate | Nov 24 Labor Force | Nov 24 Employment | Nov 24 Unemployment | Nov 24 Rate |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Texas | State | 16,038,665 | 15,361,936 | 676,729 | 4.2% | #N/A | #N/A | #N/A | #N/A | 15,758,856 | 15,115,304 | 643,552 | 4.1% |
| Waco | MSA | 150,933 | 144,766 | 6,167 | 4.1% | #N/A | #N/A | #N/A | #N/A | 148,474 | 142,817 | 5,657 | 3.8% |
| Heart Of Texas | WDA | 187,446 | 179,738 | 7,708 | 4.1% | #N/A | #N/A | #N/A | #N/A | 183,644 | 176,505 | 7,139 | 3.9% |
| Bosque | County | 8,625 | 8,277 | 348 | 4% | #N/A | #N/A | #N/A | #N/A | 8,449 | 8,105 | 344 | 4.1% |
| Falls | County | 6,846 | 6,565 | 281 | 4.1% | #N/A | #N/A | #N/A | #N/A | 6,689 | 6,406 | 283 | 4.2% |
| Freestone | County | 7,551 | 7,185 | 366 | 4.8% | #N/A | #N/A | #N/A | #N/A | 7,243 | 6,900 | 343 | 4.7% |
| Hill | County | 19,300 | 18,554 | 746 | 3.9% | #N/A | #N/A | #N/A | #N/A | 18,551 | 17,837 | 714 | 3.8% |
| Limestone | County | 9,662 | 9,233 | 429 | 4.4% | #N/A | #N/A | #N/A | #N/A | 9,376 | 8,951 | 425 | 4.5% |
| McLennan | County | 135,462 | 129,924 | 5,538 | 4.1% | #N/A | #N/A | #N/A | #N/A | 133,336 | 128,306 | 5,030 | 3.8% |
| Waco | City | 73,330 | 70,294 | 3,036 | 4.1% | #N/A | #N/A | #N/A | #N/A | 72,216 | 69,418 | 2,798 | 3.9% |
Data Source: LAUS
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Job Postings 5-Year Trend
Heart of Texas Region
Data Source: Lightcast
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Job Postings by Industry
Heart of Texas Region
Industry Sector (2-Digit) | Latest 30 Days Unique Postings | Latest 30 Days Unique Postings % Change |
|---|---|---|
| Health Care and Social Assistance | 1,121 | -23.1% |
| Administrative and Support and Waste Management and Remediation Services | 707 | -37.5% |
| Retail Trade | 705 | -10.5% |
| Manufacturing | 539 | -9.1% |
| Educational Services | 407 | -11.8% |
| Accommodation and Food Services | 404 | -31.9% |
| Professional, Scientific, and Technical Services | 305 | -14.8% |
| Wholesale Trade | 284 | 7% |
| Construction | 228 | 1.3% |
| Transportation and Warehousing | 189 | -17.5% |
| Finance and Insurance | 145 | -19.3% |
| Public Administration | 134 | 2.2% |
| Real Estate and Rental and Leasing | 132 | -31.1% |
| Other Services (except Public Administration) | 115 | -19.1% |
| Information | 94 | -11.7% |
| Arts, Entertainment, and Recreation | 49 | 24.5% |
| Utilities | 43 | -11.6% |
| Mining, Quarrying, and Oil and Gas Extraction | 18 | -33.3% |
| Agriculture, Forestry, Fishing and Hunting | 10 | 20% |
| Management of Companies and Enterprises | 6 | 50% |
Data Source: Lightcast
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Top 20 Companies
Heart of Texas Region
Company | Latest 30 Days Unique Postings | Latest 30 Days Unique Postings % Change |
|---|---|---|
| Baylor Scott & White Health | 176 | -48.3% |
| L3Harris Technologies | 105 | -3.8% |
| Ascension | 93 | -50.5% |
| Baylor University | 92 | -39.1% |
| Walmart | 76 | -1.3% |
| AccentCare | 64 | -23.4% |
| Pilgrim's Pride | 58 | 25.9% |
| Waco Independent School District | 48 | -4.2% |
| Addus HomeCare | 45 | 44.4% |
| Domino's Pizza | 43 | -20.9% |
| Waco Isd | 38 | -5.3% |
| AbbVie | 34 | -20.6% |
| State Of Texas | 34 | 23.5% |
| Brookshire Grocery Company | 33 | 45.5% |
| H-E-B | 33 | 48.5% |
| Guitar Center Stores | 31 | -22.6% |
| Texas State Technical College | 30 | 0% |
| Texas Juvenile Justice Department | 29 | -10.3% |
| Pizza Hut | 27 | -77.8% |
| JBS Foods | 26 | 34.6% |
Data Source: Lightcast
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2-Digit SOC code data
Occupation Workforce Data
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Occupation Concentration
Heart of Texas Region
Profession | 2024 Jobs | 2024 Median Salary | 2024 Average Hourly Wage | 2024 LQ (Occupation Concentration) | 2019-2024 % Change in Jobs |
|---|---|---|---|---|---|
| Management | 27,935 | $64,268 | $42.5 | 1.29 | 30.93% |
| Office and Administrative Support | 24,257 | $40,080 | $21.53 | 1.02 | 4.17% |
| Sales and Related | 24,190 | $35,631 | $31.64 | 0.9 | 6.7% |
| Transportation and Material Moving | 17,548 | $37,301 | $22.56 | 0.94 | 23.51% |
| Business and Financial Operations | 16,091 | $70,587 | $49.84 | 0.86 | 43.53% |
| Food Preparation and Serving Related | 16,008 | $27,777 | $14.22 | 1.07 | 4.12% |
| Construction and Extraction | 13,301 | $45,413 | $25.78 | 1.33 | 12.56% |
| Educational Instruction and Library | 12,835 | $55,500 | $29.21 | 1.16 | -12.91% |
| Production | 12,777 | $39,583 | $21.36 | 1.25 | 4.6% |
| Installation, Maintenance, and Repair | 10,150 | $47,922 | $25.57 | 1.24 | 14.88% |
| Healthcare Practitioners and Technical | 9,700 | $78,789 | $48.36 | 0.85 | 13.88% |
| Healthcare Support | 7,353 | $30,286 | $17.12 | 0.77 | 2.86% |
| Building and Grounds Cleaning and Maintenance | 7,317 | $30,190 | $17.59 | 0.93 | -2% |
| Personal Care and Service | 6,854 | $29,110 | $20.35 | 0.87 | 0.55% |
| Arts, Design, Entertainment, Sports, and Media | 5,173 | $46,640 | $35.2 | 0.72 | 11.99% |
| Protective Service | 4,450 | $52,838 | $27.66 | 1.07 | -0.71% |
| Community and Social Service | 3,429 | $51,962 | $27.32 | 0.94 | -2.29% |
| Computer and Mathematical | 3,189 | $80,507 | $43.82 | 0.51 | 14.8% |
| Farming, Fishing, and Forestry | 2,277 | $27,966 | $17.75 | 1.52 | 1.91% |
| Architecture and Engineering | 2,201 | $86,124 | $46.96 | 0.7 | -0.29% |
| Life, Physical, and Social Science | 1,927 | $68,512 | $42.25 | 0.88 | 13.68% |
| Legal | 1,221 | $78,825 | $53.06 | 0.67 | 13.37% |
| Military-only | 385 | $38,635 | $24.11 | 0.39 | -5.93% |
Data Source: Lightcast
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2-Digit NAICS code data
Industry Workforce Data
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Industry Characteristics
Heart of Texas Region
Industry | 2024 Jobs | 2024 Average Earnings Per Worker | 2024 LQ (Industry Concentration) | 2019-2024 % Change in Jobs | 2024 GRP |
|---|---|---|---|---|---|
| Government | 29,385 | $76,628 | 1.16 | 1.77% | 2676.72M |
| Manufacturing | 19,186 | $90,930 | 1.46 | 9.12% | 3729.29M |
| Health Care and Social Assistance | 19,017 | $73,022 | 0.81 | 5.72% | 1668.23M |
| Retail Trade | 18,058 | $44,679 | 1.11 | 6.22% | 1751.06M |
| Accommodation and Food Services | 15,828 | $24,887 | 1.09 | 9.15% | 712.32M |
| Construction | 13,483 | $72,492 | 1.33 | 16.57% | 1503.98M |
| Administrative and Support and Waste Management and Remediation Services | 8,920 | $44,569 | 0.87 | -9.86% | 578.26M |
| Other Services (except Public Administration) | 7,757 | $38,413 | 0.89 | -7.83% | 467.45M |
| Wholesale Trade | 7,108 | $80,540 | 1.13 | 26.51% | 1302.92M |
| Educational Services | 6,973 | $78,609 | 1.56 | -28.89% | 691.27M |
| Professional, Scientific, and Technical Services | 6,871 | $111,533 | 0.56 | 37.44% | 1139.93M |
| Finance and Insurance | 6,787 | $93,085 | 0.96 | 11.76% | 2029.98M |
| Transportation and Warehousing | 4,629 | $70,213 | 0.6 | 13.41% | 658.47M |
| Real Estate and Rental and Leasing | 3,250 | $72,883 | 1.06 | 6.69% | 3522.8M |
| Mining, Quarrying, and Oil and Gas Extraction | 1,862 | $162,611 | 3.08 | 17.59% | 1074.3M |
| Agriculture, Forestry, Fishing and Hunting | 1,731 | $43,025 | 0.85 | 4.31% | 541.36M |
| Arts, Entertainment, and Recreation | 1,649 | $33,198 | 0.52 | 25.88% | 114.59M |
| Information | 1,154 | $78,527 | 0.37 | -5.78% | 297.53M |
| Utilities | 1,002 | $162,805 | 1.66 | 1.55% | 728.22M |
| Management of Companies and Enterprises | 475 | $84,910 | 0.18 | 9.42% | 147.71M |
Data Source: Lightcast
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Skills Demand & Education
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Job Postings by Educational Attainment
Heart of Texas Region
Data Source: Lightcast
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Job Postings by Experience Level
Heart of Texas Region
Data Source: Lightcast
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Heart of Texas Region
Skills vs. Hires Gap
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Postings vs. Hires by Occupation
Heart of Texas Region
Occupation | Total Postings | Total Hires | Gap |
|---|---|---|---|
| Healthcare Practitioners and Technical | 17,028 | 4,371 | 12,657 |
| Sales and Related | 10,035 | 10,069 | -34 |
| Management | 8,073 | 5,102 | 2,971 |
| Office and Administrative Support | 6,962 | 12,174 | -5,212 |
| Transportation and Material Moving | 6,553 | 10,573 | -4,020 |
| Installation, Maintenance, and Repair | 5,879 | 4,195 | 1,684 |
| Food Preparation and Serving Related | 5,737 | 22,215 | -16,478 |
| Educational Instruction and Library | 4,960 | 4,159 | 801 |
| Healthcare Support | 3,983 | 6,163 | -2,180 |
| Production | 3,644 | 6,277 | -2,633 |
| Business and Financial Operations | 3,466 | 4,343 | -877 |
| Building and Grounds Cleaning and Maintenance | 2,591 | 3,655 | -1,064 |
| Construction and Extraction | 2,523 | 6,500 | -3,977 |
| Arts, Design, Entertainment, Sports, and Media | 1,909 | 1,038 | 871 |
| Community and Social Service | 1,811 | 1,583 | 228 |
| Computer and Mathematical | 1,534 | 1,363 | 171 |
| Architecture and Engineering | 1,305 | 724 | 581 |
| Protective Service | 1,251 | 1,652 | -401 |
| Life, Physical, and Social Science | 1,012 | 784 | 228 |
Data Source: Lightcast
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Heart of Texas Region
In-Demand Skills
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Top 20 Skills
Heart of Texas Region
Skill | Latest 30 Days Unique Postings | Latest 30 Days Unique Postings % Change |
|---|---|---|
| Lifting Ability | 817 | -13.3% |
| Nursing | 494 | -33.6% |
| Merchandising | 407 | -11.3% |
| Inventory Management | 384 | -12.5% |
| Food Safety And Sanitation | 343 | -6.7% |
| Good Driving Record | 331 | -18.4% |
| Regulatory Compliance | 329 | -19.5% |
| Sanitation | 328 | -7.9% |
| Marketing | 307 | -15.6% |
| Selling Techniques | 303 | 5.9% |
| Restaurant Operation | 295 | -20.7% |
| Auditing | 293 | -7.2% |
| Effective Communication | 289 | -10.7% |
| Housekeeping | 269 | -7.1% |
| General Mathematics | 264 | -10.6% |
| Warehousing | 260 | 14.6% |
| Vision Insurance | 252 | -13.9% |
| Treatment Planning | 249 | -36.1% |
| Home Health Care | 248 | -10.5% |
| Safety Procedures | 242 | 9.5% |
Data Source: Lightcast
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Education Data by Region & County
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Population by Educational Attainment
Heart of Texas Region
Data Source: Lightcast
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Population of Bachelor's Degree or Higher Education Attainment by County
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Region | Population with Bachelor's Degree or Higher | Bachelor's Degree or Higher % of Population |
|---|---|---|
| Bosque County, TX | 2,476 | 18.35% |
| Falls County, TX | 1,551 | 12.61% |
| Freestone County, TX | 2,228 | 15.89% |
| Hill County, TX | 4,431 | 17.55% |
| Limestone County, TX | 2,469 | 16.2% |
| McLennan County, TX | 43,534 | 26.48% |
Data Source: Lightcast
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Population by Educational Attainment
Bosque County
Data Source: Lightcast
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Population by Educational Attainment
Falls County
Data Source: Lightcast
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Population by Educational Attainment
Freestone County
Data Source: Lightcast
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Population by Educational Attainment
Hill County
Data Source: Lightcast
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Population by Educational Attainment
Limestone County
Data Source: Lightcast
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Population by Educational Attainment
McLennan County
Data Source: Lightcast
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Degrees by Program
Heart of Texas Region: Includes all certificates and degrees
Description | 2024 Completions | 2011-2024 Trend |
|---|---|---|
| Total | 8,769 | 3.1K 8.8K |
| Education | 1,949 | 0.1K 1.9K |
| Health Professions and Related Programs | 1,144 | 0.8K 1.1K |
| Business, Management, Marketing, and Related Support Services | 1,063 | 0.5K 1.1K |
| Computer and Information Sciences and Support Services | 592 | 0.1K 0.6K |
| Psychology | 527 | 0.1K 0.5K |
| Liberal Arts and Sciences, General Studies and Humanities | 464 | 0.2K 0.5K |
| Multi/Interdisciplinary Studies | 418 | 0.2K 0.4K |
| Engineering/Engineering-related Technologies/Technicians | 352 | 0.2K 0.4K |
| Engineering | 349 | 0.2K 0.3K |
Data Source: Lightcast
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Degrees by Institution
Heart of Texas Region: Includes all certificates and degrees
Institution | 2024 Completions | 2011-2024 Trend |
|---|---|---|
| Baylor University | 6,627 | 3.7K 6.6K |
| Texas State Technical College | 3,259 | 0K 3.3K |
| McLennan Community College | 1,722 | 0.8K 1.7K |
| Hill College | 759 | 0.5K 0.8K |
| Southern Careers Institute-Waco | 120 | 0K 0.1K |
| ATI Career Training Center-Waco (not current) | 0K 0K | |
| ITT Technical Institute-Waco (not current) | 0K 0K | |
| Texas State Technical College-Waco (not current) | 0.9K 0K |
Data Source: Lightcast *Note, data returns of zero indicate institutions in the database that are no longer offering programs in selected query.
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Housing & Commuting
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Net commuters is the number of people commuting into or out of the area. For negative values, there are more people commuting out for work than in. For positive values, there are more commuters coming in than out.
Commuting Patterns by County
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Workforce Jobs, Resident Workers, and Net Commuters
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Label 2024 Jobs, colour darkslategray
2024 Jobs
Label 2024 Resident Workers, colour crimson
2024 Resident Workers
Label 2024 Net Commuters, colour teal
2024 Net Commuters
Data Source: Lightcast
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Heart of Texas Region
Home Values by County
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Median Home Values by County
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Label McLennan County, colour darkslategray
McLennan County
Label Hill County, colour crimson
Hill County
Label Limestone County, colour yellowgreen
Limestone County
Label Freestone County, colour salmon
Freestone County
Label Bosque County, colour lightsteelblue
Bosque County
Label Falls County, colour mediumseagreen
Falls County
Data Source: Zillow Home Value Index (ZHVI) is a measure of the typical home value and market changes across a given region and housing type. It reflects the typical value for homes in the 35th to 65th percentile range.
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Lightcast, Bureau of Labor Statistics, US Census, Zillow, LAUS, Texas Workforce Commission
Data: